When you're done with diets, Choose Profile^®

With Profile® by Sanford®, you’ll receive customized coaching on putting together the pieces of a healthy lifestyle, courtesy of our Certified Profile Coaches.
We’ll help you learn how to choose supportive foods, stay active and move more, and develop healthy habits to manage emotions and stress.

As a Profile member, you will receive:

One-On-One
Coaching
Personalized
Weight Loss Plan
Discounts on
Profile Food
Smart Technology
To Track Progress

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Here for you, wherever you are

We offer two convenient ways to get the coaching you need, when and where you need it.

At a Store Near you
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Virtual Home-Base Coaching
Profile Anywhere

Profile by Sanford

Lasting Weight Loss for Real Life

With donuts in the break room and happy hours on the calendar, making smart choices isn’t always easy. Profile by Sanford is here to change that. We make weight loss simple, easy-to-follow, and—best of all—sustainable.

Profile was created by expert researchers and physicians at Sanford Health. It’s a personalized weight loss program designed to be customized for each member, meaning certified coaches will tailor your Plan to you for every step of your weight loss journey. Profile combines nutrition with activity and lifestyle changes to get you the results you want, because we know that the only program that works is the one you will stick with.

You are worth it. You owe it to yourself to end fad diets and choose lasting weight loss from the lifestyle change experts at Profile. We believe in you and our personalized weight loss program so much we promise you’ll lose 15% of your body weight after 12 months.

Shake Up Something New

Just when you thought our shakes couldn’t get any better, we did it! Our new protein shakes have natural, bold flavors you’ll love with added nutrients you need. Visit your local Profile store to try a free sample!

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The Genetics of Metabolism

Your Profile Precise C-Score harnesses the power of genetics to explain how your body burns carbohydrates. Your results map your DNA to a nutrition plan tailor-made to help you reach your goals.

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Choose What You Like

With Profile by Sanford, we take the guess work out of figuring out what foods you should eat and ones you should avoid. With almost 100 products ranging from entrées to shakes to protein bars and dessert, we’ve got a healthy answer for every craving.

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Fuel What's Inside

You know you have it in you. But sometimes you just need a little boost. Profile Perform is a safe, scientifically formulated protein to help you get the best from your workouts while fueling your desire to stay active.

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Personal Plan Designed for you

This is no cookie-cutter diet. Profile customizes your meal plan to fit you, combining healthy grocery foods with our meal replacement products to give you all the vitamins, minerals and nutrients you need as part of your weight loss plan.

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Own a Profile Franchise

Weight loss is a $200 billion industry, and with almost 70% of Americans overweight, it is an industry that isn’t going away. A Profile franchise is your chance to make an impact and help better the lives of your members.

Become an Owner