Kickstart Your Weight Loss: 30% Off New Memberships! 

Skip to content

A Letter from Profile Plan: Our Next Chapter

At Profile Plan, our central mission has always been to equip our members with top-tier technology, unrivaled professional coaching, and a diverse array of delicious food options to not only reach but to maintain their weight loss goals. As many of you may know, a year ago we acquired HMR (Health Management Resources) – a premium weight loss brand that has steadfastly served its members since 1982.

Today, we're bringing Profile Plan underneath the HMR banner to offer members an even richer array of tools, resources, and food choices. The integration of these brands will allow for exceptional coaching our members have come to love, enhanced by HMR’s evidence-based approach, which was originally designed as a comprehensive lifestyle solution enabling long-term weight loss.

Profile Plan has been trusted by over 250,000 members who have collectively shed more than 3,000,000lbs, and we've been honored to be a part of countless transformative journeys. By merging the strengths of both Profile Plan and HMR, we're poised to offer the most effective weight loss program available. Our commitment to championing weight loss journeys remains resolute, and we're eagerly awaiting the opportunity to introduce you to the broader HMR community in the upcoming weeks.

We will be sharing more details about what this means for you through a series of Facebook Live Streams in the coming weeks.





I enjoyed visiting the physical Profile stores. What will happen to them?
Many of our Profile stores will transition to a fully virtual experience in early 2024. This change will provide more flexibility and accessibility for all our members. However, the heart of our service, the personal touch and connection, will remain unchanged. Plans vary by store, and we encourage you to speak with your coach to learn more about plans at your location.

Will the products I love from Profile Plan still be available?
Over the next several months while we're integrating with HMR, you'll still have access to top-selling products like bars & shakes, and other Profile foods that you know and love. Plus, you'll be introduced to HMR's top-selling entrées, expanding your range of options. Eventually, your food selections will move entirely to the HMR suite of options.


Got questions? We've got answers! Please contact us at 800.381.3043

Plans vary by store.  Please contact your store for details about your account.

Join Our Community

Get tips, recipes and deals sent to your inbox by entering your email.