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Why Our Plans Work

You’ll lose 3x more weight working with a coach than trying on your own*. With over two million pounds lost, our Profile members have proven this! Here is why Profile will work for you:

  • Your coach will educate and motivate you through every stage of your weight loss journey
  • Follow a simple step-by-step plan personalized for your goals and lifestyle
  • Enjoy delicious, nutritious Profile foods that work for even the busiest of schedules
  • Instill internalized habits that will allow you to maintain your weight loss
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*According to a research study.
laughing client high-five her coach


At Profile by Sanford, we know there’s more to losing weight than counting calories and points. You are unique, and your weight loss plan should be the same. That is why your science-based Profile plan is personalized to fit your lifestyle and goals. Each individualized Profile Plan includes:

  • Smart Science Nutrition

    Developed by medical experts, your step-by-step nutrition plan is designed to help you lose weight and keep it off. Along the way, you’ll learn how to make nutritious choices and how you can enjoy food that fuels your body.

  • Shakes, Bars & Recipes

    Our foods are designed to give you the nutrition you need with a taste you’ll love. We offer a variety of options to suit your personal tastes and weight loss plan. We also have a vast library of recipes that you can make!

  • Smart Tracking Technology

    Monitor your results from home. Our Smart Body Scale syncs directly your online member profile, keeping you and your coach connected as you progress through your journey.

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  • One-on-One Coaching

    Team up with a real-life coach who will educate, motivate, and support you every step of your weight loss journey. Our coaches come from a variety of wellness backgrounds, and they must receive and maintain Profile certification.


Our Promise: Lose 15% Or More

That's right, we promise you'll lose 15% or more of your body weight in 20 or fewer coaching visits - or we will refund your membership fee!(1)

Join Profile members across all 50 states who are transforming their lives with our one-of-a-kind program - and one-of-a-kind promise.

Meet Free With a Coach
* See full Client Membership Agreement at Privacy Policy

How Profile Works

Your first Profile support session is free with no obligations! You will:

  • Learn how our science-based program helps you lose and keep weight off
  • Discover the assurance of following a plan developed by medical experts
  • See what your custom personal nutrition, activity, and lifestyle plan can look like
  • Explore the simplicity of our plans and how easily one can fit your busy life
  • Preview our delicious, nutritious meal plans that are low carb (keto) with lean protein
  • Experience what it’s like to work 1-on-1 with your own Profile Coach
  • Connect with Profile members across the country in our online community
  • Uncover how our Smart Body Scale can motivate you to reach your goals
Find a Plan For You
laughing client high-five her coach

Real Stories — Real Results

“Any other diet I’d have to map it all out, make my grocery list, make my plans for the day. That is where I’d fall off the wagon. It was too much work. I think this was the easiest diet I’ve ever been on simply because I didn’t have to plan anything. I’m ecstatic. I’ve never had success like this on a diet.”
- Renee, 46 lbs lost

More stories of inspiring lifestyle transformations await you!

More Success Stories

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