How it Works

How Profile by Sanford Works

We believe that compassionate coaching and smart science can transform lives. We’re here to support our members, guide them, and show them that together, we can make weight loss simple.

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Why Profile Works

You’ll lose 3x more weight working with a coach than trying on your own.* With over two million pounds lost, our Profile members have proven this! Here is why Profile is transforming lives.

1-on-1 Coaching

Team up with a real-life coach who will educate, motivate, and support you through every step of your weight loss journey. Our coaches come from a variety of wellness backgrounds, and they must receive and maintain Profile health coach certification.

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A Personalized Nutrition Plan

Developed by medical experts, your step-by-step nutrition plan is designed to help you lose weight and keep it off. Along the way, you’ll learn how to make nutritious choices and how you can enjoy food that fuels your body.

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Nutritious Delicious Food

Our foods are designed to give you the nutrition you need with a taste you’ll love. We offer a variety of bars, shakes, entrees, snacks and more to suit your personal tastes and weight loss plan. Our foods are available in store and online for home delivery. We also have a vast library of recipes that you can make on our blog!

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A Weight Loss Plan Tailored to You!

We create a personalized nutrition, activity and lifestyle coaching program designed to help members lose weight – and keep it off! We team you up with a health coach who will guide you with regular check-ins, work with you to set customized health goals and provide support through your weight loss journey.

Reboot

Our most popular plan, Reboot is a low-carb, moderate-protein meal plan that combines grocery food and Profile foods. This simple, structured plan safely puts your body into a fat-burning state known as ketosis.

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Balance

Our Balance plan allows members with certain medical conditions to safely lose weight. It is a non-keto, structured meal plan that combines grocery food and Profile foods.

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For Men

A low-carb, balanced-protein meal plan for men who are tired of fad diets. Our plan for men delivers real results, not gimmicks. Can be paired with a male coach if that is preferred.

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Adapt

This plan is for those who are close to their goal weight. With less structure, this meal plan allows you to apply the healthy knowledge you have gained.

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Sustain