Skip to main content
Top Nav

How it Works

How Profile by Sanford Works

We believe that compassionate coaching and smart science can transform lives. We’re here to support our members, guide them, and show them that together, we can make weight loss simple. Our services are available in-person at any of our Profile locations or virtually to all individuals who live in the United States.

Why Profile Works

You’ll lose 3x more weight working with a coach than trying on your own.* With over two million pounds lost, our Profile members have proven this! Here is why Profile is transforming lives.


1-on-1 Coaching

Team up with a real-life coach who will educate, motivate, and support you through every step of your weight loss journey. Our coaches come from a variety of wellness backgrounds, and they must receive and maintain Profile health coach certification.

A Personalized Nutrition Plan

Developed by medical experts, your step-by-step nutrition plan is designed to help you lose weight and keep it off. Along the way, you’ll learn how to make nutritious choices and how you can enjoy food that fuels your body.

Nutritious, Delicious Food

Our foods are designed to give you the nutrition you need with a taste you’ll love. We offer a variety of bars, shakes, entrees, snacks and more to suit your personal tastes and weight loss plan. Our foods are available in store and online for home delivery. We also have a vast library of recipes that you can make on our blog!

Track Your Success

You’re going to love the Profile by Sanford “tech-stack.” Between the Journey App, smart scale and 3D body scan you’ll be set up for success with the best and brightest in modern weight loss technology.

Journey Mapping

Journey mapping is a path of planned, meaningful education to help you learn, grow, and stay engaged on your weight loss journey. With a variety of lifestyle lessons available, your coach can help you select lessons that will have the most impact on you and your life.

A Weight Loss Plan Tailored to You!

We create a personalized nutrition, activity and lifestyle coaching program designed to help members lose weight – and keep it off! We team you up with a health coach who will guide you with regular check-ins, work with you to set customized health goals and provide support through your weight loss journey.

Profile Reboot Plan
Our most popular plan, Reboot is a low-carb, moderate-protein meal plan that combines grocery food and Profile foods. This simple, structured diet plan safely puts your body into a fat-burning state known as ketosis. Reboot will help you lose weight quickly and learn sustainable lifestyle changes to keep weight off.
Learn more
Profile Balance Plan
Our Balance plan allows members with certain medical conditions to safely lose weight. It is a non-keto, structured meal plan that combines grocery food and Profile foods. This plan is a great option for individuals who are looking for steady weight loss.
Learn more
Profile For Men Plan
A low-carb, balanced-protein meal plan designed for men. These plans will keep you full and help you consistently lose weight with a mix of Profile and grocery foods.
Learn more
Profile Adapt Plan
This plan is for those who are close to their goal weight. With less structure, this meal plan incorporates more grocery foods into your diet and learn how to adapt to a new, healthier lifestyle.
Learn more
Profile Sustain Plan
This plan helps you keep off the weight that you lost. If you reached your goal weight, this plan helps you live your new healthy lifestyle, navigate daily choices, and maintain your weight loss.
Learn more
Profile Seven Plan
Jumpstart your weight loss with this easy-to-follow Seven day nutrition plan. Profile food and recipes included!
Learn more



Success Stories*

Hear from some of our members who are proudly living a healthy lifestyle with Profile. If they can do this, so can you!

Ready to Get Started?

Schedule your free consultation with one of our certified health coaches. During your consultation, you will get matched with a custom nutrition plan and learn how Profile can help you reach your health goals.