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How it Works

How Profile by Sanford Works

We believe that compassionate coaching and smart science can transform lives. We’re here to support our members, guide them, and show them that together, we can make weight loss simple. Our services are available in-person at any of our Profile locations or virtually to all individuals who live in the United States.

Why Profile Works

You’ll lose 3x more weight working with a coach than trying on your own.* With over two million pounds lost, our Profile members have proven this! Here is why Profile is transforming lives.


1-on-1 Coaching

Team up with a real-life coach who will educate, motivate, and support you through every step of your weight loss journey. Our coaches come from a variety of wellness backgrounds, and they must receive and maintain Profile health coach certification.

A Personalized Nutrition Plan

Developed by medical experts, your step-by-step nutrition plan is designed to help you lose weight and keep it off. Along the way, you’ll learn how to make nutritious choices and how you can enjoy food that fuels your body.

Nutritious, Delicious Food

Our foods are designed to give you the nutrition you need with a taste you’ll love. We offer a variety of bars, shakes, entrees, snacks and more to suit your personal tastes and weight loss plan. Our foods are available in store and online for home delivery. We also have a vast library of recipes that you can make on our blog!

Track Your Success

You’re going to love the Profile by Sanford “tech-stack.” Between the Journey App, smart scale and 3D body scan you’ll be set up for success with the best and brightest in modern weight loss technology.

Journey Mapping

Journey mapping is a path of planned, meaningful education to help you learn, grow, and stay engaged on your weight loss journey. With a variety of lifestyle lessons available, your coach can help you select lessons that will have the most impact on you and your life.

A Weight Loss Plan Tailored to You!

We create a personalized nutrition, activity and lifestyle coaching program designed to help members lose weight – and keep it off! We team you up with a health coach who will guide you with regular check-ins, work with you to set customized health goals and provide support through your weight loss journey.

Profile Reboot Plan
Our most popular plan, Reboot is a low-carb, moderate-protein meal plan that combines grocery food and Profile foods. This simple, structured diet plan safely puts your body into a fat-burning state known as ketosis. Reboot will help you lose weight quickly and learn sustainable lifestyle changes to keep weight off.
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Profile Balance Plan
Our Balance plan allows members with certain medical conditions to safely lose weight. It is a non-keto, structured meal plan that combines grocery food and Profile foods. This plan is a great option for individuals who are looking for steady weight loss.
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Profile For Men Plan
A low-carb, balanced-protein meal plan designed for men. These plans will keep you full and help you consistently lose weight with a mix of Profile and grocery foods.
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Profile Adapt Plan
This plan is for those who are close to their goal weight. With less structure, this meal plan incorporates more grocery foods into your diet and learn how to adapt to a new, healthier lifestyle.
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Profile Sustain Plan
This plan helps you keep off the weight that you lost. If you reached your goal weight, this plan helps you live your new healthy lifestyle, navigate daily choices, and maintain your weight loss.
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Profile Seven Plan
Jumpstart your weight loss with this easy-to-follow Seven day nutrition plan. Profile food and recipes included!
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Success Stories*

Hear from some of our members who are proudly living a healthy lifestyle with Profile. If they can do this, so can you!

Answers to Frequently Asked Questions

At Profile, we measure success on and off the scale. You and your coach can focus on a variety of results from health to energy, or other “non-scale victories” or use weight as a way to monitor progress. When it comes to weight loss, typically our members will see approx. 1-2 lbs a week depending on their goals.

Yes! We have a program called “Profile at Home” that personalizes a plan to you, no matter where you are. You will meet with a coach and have weekly conversations via video or over the phone. Your coach will also ship you the Profile foods you need for the weeks ahead. Profile foods are also available for purchase online. Food and coaching services are only available in the United States of America.

Some of our nutrition plans are similar to “keto” but safer and our program includes coaching along the way. Most members start on a low-carb, low-fat, lean-protein nutrition plan that helps achieve ketosis. But keto can be taken to unsafe extremes, so your coach will tailor your plan based on your goals and current health and medical conditions to make sure it’s both safe and effective.

You’ll meet with a certified health coach weekly to help guide you and help you reach your goals. You and your coach can build an appointment schedule for days and times that fits your needs and lifestyle. Appointments are available on weekends and weeknights at most locations.

Our nutrition plan combines nutritious grocery food with Profile meals to provide you a nutritionally complete meal plan. We’d love to meet with you for a complimentary consultation to see how we can help personalize a meal plan to help you reach your goals. Over time, you and your coach will add more grocery foods into your meal plan as your transition through our program phases.

Ready to Get Started?

Schedule your free consultation with one of our certified health coaches. During your consultation, you will get matched with a custom nutrition plan and learn how Profile can help you reach your health goals.