How Profile Started
In 2011, Sanford Health CEO Kelby Krabbenhoft, challenged the organization to create a weight loss program rooted in science and research. A group of Sanford Health experts – dieticians, exercise physiologists, physicians, and researchers – worked together to create a comprehensive program designed to set the industry standard for how nutrition, activity, and lifestyle coaching is delivered.
Profile by Sanford was built to help people like you achieve long-term, sustainable weight loss.* Profile’s compassionate, one-on-one coaching encourages members to adapt to a new, healthy lifestyle rooted in our core principles of nutrition, activity, and lifestyle. Since opening our first store in 2012, we have helped our members lose over 2 million pounds!*