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Profile by Sanford

How Profile by Sanford Started

In 2011, Sanford Health CEO Kelby Krabbenhoft, challenged the organization to create a weight loss and nutrition program rooted in science and research. A group of Sanford Health experts – dietitians, exercise physiologists, physicians, and researchers – worked together to create a comprehensive program designed to set the industry standard for how nutrition, activity, and lifestyle coaching is delivered.

How Profile Started

Who We Are

Profile by Sanford was built to help people like you achieve long-term, sustainable weight loss.* Profile’s compassionate, one-on-one coaching encourages members to adapt to a new, healthy lifestyle rooted in our core principles of nutrition, activity, and lifestyle. Since opening our first store in 2012, we have helped our members lose over 2 million pounds!*