Profile by Sanford Announces Exponential Store Growth

Profile by Sanford Announces Exponential Store Growth

Number of stores grows to 275 locations in 35 states

SIOUX FALLS, S.D. – Profile by Sanford, the personal health coaching service developed by Sanford Health, is significantly expanding the number of franchise stores in new and existing markets throughout the country. There are currently 45 Profile stores open, 64 are being built and 166 are committed for future development. More than half of the new stores were sold in the past month. Profile is now one of the fastest growing franchise concepts in the United States.

“This is an exciting time for Profile, and with the phenomenal growth we are experiencing, there are no plans to slow down,” said Nate Malloy, vice president of Profile. “Profile started with one location six years ago, and we will soon have a presence from coast to coast.”  

Profile is headquartered in Sioux Falls and has physical locations in 18 states. Current franchise commitments will expand the brand’s presence to 35 states. The company is shooting for more than 1,000 locations in the U.S., and is continuing to explore international expansion.

“We’ve proven our program works, our business model is sustainable and that our retail setting is inviting and engaging,” said Malloy. “Entreprenuers across the country are lining up to bring Profile’s brand of healthy lifestyle change to their communities.”

Profile was designed using a body of clinical research to provide individuals with a simple, effective and sustainable approach to healthy lifestyle change. An advisory board comprised of Sanford Health physicians and researchers oversee the continued development of Profile.  Sanford Health is one of the largest integrated health systems in the country.

Profile combines nutrition, activity and lifestyle coaching to encourage healthy weight loss and lasting behavior change. Certified Profile coaches help members create a personalized nutrition plan that includes a combination of Profile foods and healthy grocery options. Profile offers more than 80 food options, including pastas, soups, salad dressings and entrees. Each Profile member receives a Profile Smart Body Scale that provides wireless, real-time progress monitoring through web and mobile applications.

About Profile by Sanford

Profile by Sanford combines nutrition, activity and lifestyle coaching to help members lose weight and keep it off. Physicians and researchers at Sanford Health, one of the largest integrated health systems in the nation, designed Profile by Sanford to take the guesswork out of healthy lifestyle change. The program’s results-oriented approach has driven the company’s growth. Profile currently has 45 locations, and has franchise commitments to add more than 230 more locations across the country. Profile by Sanford The was named an Entrepreneur Top New Franchise in 2017 and 2018. For more information, visit profileplan.com.   


About Sanford Health

Sanford Health is an integrated health system headquartered in the Dakotas. It is one of the largest health systems in the nation with 45 hospitals and nearly 300 clinics in nine states and four countries. Sanford Health’s 28,000 employees, including more than 1,300 physicians, make it the largest employer in the Dakotas. Nearly $1 billion in gifts from philanthropist Denny Sanford have allowed for several initiatives, including global children's clinics, genomic medicine and specialized centers researching cures for type 1 diabetes, breast cancer and other diseases. For more information, visit sanfordhealth.org.

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