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Profile by Sanford Coming to Cedar Rapids, IA

Fast-growing franchise expands to new market

Profile by Sanford, the comprehensive weight-management program developed by physicians and researchers at Sanford Health, is expanding to Cedar Rapids, IA. The franchise agreement is in place, and location and opening date will be announced in the coming weeks.

“We already members in Cedar Rapids who use Profile Anywhere, our phone-based coaching service,” said Nate Malloy, Vice-President of Profile by Sanford. “A convenient storefront is a natural next step.”

Profile by Sanford combines nutrition, activity and lifestyle coaching to encourage healthy weight loss and lasting behavior change. A member’s personalized Profile plan includes nutritious Profile food and healthy grocery options. Profile offers a diverse line of food options, including pastas, soups, pizzas, salad dressings and entrees. Each Profile member receives a Profile Smart Body Scale that provides wireless, real-time progress monitoring through web and mobile applications.

“Profile coaches take the guesswork out of healthy lifestyle change,” Malloy said. “We tell our members ‘You’re Done With Diets’ because we know we can help them lose the weight and keep it off.”

Profile was designed using a large body of clinical research to provide individuals with a simple, effective and sustainable weight loss solution. An advisory board comprised of Sanford Health physicians and researchers oversee the continued development of Profile. The organization’s Profile Promise says members will lose a minimum of 15 percent of their body weight in 12 months.

“There’s science behind everything we do, so we’re confident we help members meet their goals,” Malloy said.“The Profile Promise just makes that official.”

Expansion to Cedar Rapids comes shortly after Profile by Sanford was named one of Entrepreneur Magazine’s Top New Franchises (link to announcement). Profile opened its first location in 2012, and has since grown to 30 locations in 10 states. The company has 30 additional stores in development (link to momentum).

To learn more about franchising with Profile, visit or call 877-373-6069.