Fast-growing franchise expands to new market
Profile by Sanford, the comprehensive weight-management program developed
by physicians and researchers at Sanford Health, is expanding to Cedar
Rapids, IA. The franchise agreement is in place, and location and opening
date will be announced in the coming weeks.
“We already members in Cedar Rapids who use Profile Anywhere, our
phone-based coaching service,” said Nate Malloy, Vice-President of Profile by Sanford.
“A convenient storefront is a natural next step.”
Profile by Sanford combines nutrition, activity and lifestyle coaching
to encourage healthy weight loss and lasting behavior change. A member’s
personalized Profile plan includes nutritious Profile food and healthy
grocery options. Profile offers a diverse line of food options, including
pastas, soups, pizzas, salad dressings and entrees. Each Profile member
receives a Profile Smart Body Scale that provides wireless, real-time
progress monitoring through web and mobile applications.
“Profile coaches take the guesswork out of healthy lifestyle change,” Malloy said.
“We tell our members ‘You’re Done With Diets’ because
we know we can help them lose the weight and keep it off.”
Profile was designed using a large body of clinical research to provide
individuals with a simple, effective and sustainable weight loss solution.
An advisory board comprised of Sanford Health physicians and researchers
oversee the continued development of Profile. The organization’s
Profile Promise says members will lose a minimum of 15 percent of their body weight in
“There’s science behind everything we do, so we’re confident
we help members meet their goals,” Malloy said.“The Profile Promise just makes that official.”
Expansion to Cedar Rapids comes shortly after Profile by Sanford was named
one of Entrepreneur Magazine’s Top New Franchises (link to announcement).
Profile opened its first location in 2012, and has since grown to 30 locations
in 10 states. The company has 30 additional stores in development (link
To learn more about franchising with Profile, visit
profileplan.com/franchise or call 877-373-6069.