Profile’s Chief Healthy Living Expert Steve Herrmann, PhD, outlines
why Profile is launching the Profile Promise.
This January, we are launching the Profile Promise. Profile spends every day
Changing Lives, One Relationship at a Time, and the Promise is a new way of making a commitment with our members.
The Promise is backed by real research, real results and real one-on-one
support from dedicated coaches.
The Profile Promise is pretty simple. If you want the super-short version,
check out the
infographic we recently published. The Profile promise is essentially a handshake
agreement that we’ll help every member set and meet goals. If the
concepts behind the Profile Promise matter to you, then it’s important
to understand Profile’s “Done with Diets” mantra.
Profile is a non-profit, mission-driven organization that is swimming upstream
against the massive, decades-old American diet culture filled with noise,
misleading information and broken promises.
Americans have caught on.
Fortune recently published results of poll conducted by Survey Monkey. They found
that 77% of Americans are actively trying to eat healthy, but only 19%
say they are on a diet. That’s why Profile says, “When you’re
done with diets, choose Profile.”
The Profile Promise is about letting everyone know that a Profile membership
means being done with fads and gimmicks. We’re not the eat-all-the-bacon-you
want plan. We’re not creating a one-size-fits-all bandwagon. Profile
by Sanford is part of
Sanford Health’s innovation accelerator, and we’re developing the solution to yo-yo
The Research behind the Profile Promise
The Profile Promise makes it clear that members will lose at least 15%
of their body weight within 12 months. Let’s make that real. If
a member’s starting weight is 215 pounds, we Promise that person
will lose at least 32 pounds.
We wouldn’t be able to make that Promise without doing our homework.
There’s plenty of science behind how we built Profile. Physicians
and researchers at Sanford Health designed our easy-to-follow nutrition
plans. Our team has built what we believe is an industry-leading, best-practice
approach to nutrition, activity and lifestyle coaching. We’ve done
it all with the help of a team of people dedicated to the work of making
healthy lifestyle change simple.
(If you haven’t heard of Sanford Research, read about Sanford's
next-generation treatment and cures. The work we do at Sanford Research was recently honored by the Vatican.
I’d love to tell you about the exciting things ahead for our research
into weight loss and genetics, but I’ll have to save that for another blog).
There is so much research and science behind what we do, I could literally
talk about the science behind Profile all day. In fact, if you want to
talk about it,
send me an email. Not everyone gets as excited about the science as I do, so let’s
turn our attention to results.
Diets Don’t Work, Profile Does
Results speak for themselves. Our most successful members know that there’s
more to Profile than the data that syncs from your Profile Smart Body
Scale. Profile is different, which is why our members experience real results.
We can make the Profile Promise to our members because we know Profile
works. Built into our Promise is a personal pact that members will attend
at least 20 coaching appointments and work with a coach to help check
all the boxes built into their personal plan.
Our Promise says members will lose at least 15% of their body weight. That’s
the minimum, not a maximum. We believe any goal is within reach when a
member works with a Certified Profile Coach and trusts in your individual
plan. We’ll be with you every step of the way, helping you celebrate
all the non-scale victories, too.
Since there’s real science behind what we do, Profile is confident
in what we say. We know skeptics will immediately ask:
“What happens if I don’t lose 15% of my body weight?” Here’s our answer:
"You won’t pay for another membership until you reach that goal."
Profile by Sanford is Rooting for You
We chose the word promise because honest people keep promises to one another.
Through good times and bad, a personal promise has staying power. The
Profile Promise is built on our commitment to the human element of everyone’s
unique path to success.
The Profile Promise comes with our commitment to provide ongoing support.
Attending regular one-on-one meetings with a Profile Coach helps you focus
on your goals and understand your plan. Once you reach a challenging part
of your journey, know that you can lean on a Certified Profile Coach to
be your guide.
You may have only have one coach. You may choose to visit a different coach
each time you attend an appointment. Either way, when you talk one-on-one
with anyone at Profile, know that all 300+ Profile employees are cheering you on!
(Stephen Herrmann, PhD, is Senior Director of Operations for Profile by
Sanford. He does a bunch of other important stuff, too. In fact, he does
so much it’s hard to explain in a short biography. When we write
a blog about all that other stuff, we’ll update this post with a
link. For now, think of him as Profile’s Chief Healthy Living Expert.)
(For full details about the Profile Promise,
join Profile by Sanford and either talk with a Profile Coach or read our terms and