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Custom Plans, Life-Changing Results

Personalized weight loss plans created by doctors, researchers and dietitians.

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Ben and Ashlee lost 120 Pounds with Profile Plan

What is Profile? 

Profile is a weight loss and nutrition program that is simplesatisfying, and sustainable. With our ongoing support and flexible meal plans that help maximize results, we have helped over 200,000 members lose more than 3 million pounds to date.

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The Profile Experience

Member Eating Profile Fresh

Personalized Nutrition Plans

Tell us your dietary needs, preferences and goals and we'll match you with a plan unique to you. 

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1-on-1 Health Coaching

Meet with your coach regularly either virtually or in-person to track your success and optimize your plan.

Profile's Lemon Bar

A Variety of Healthy Foods

We offer a variety of meal replacements, fresh made meals, and clean eating recipes you'll love.

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Smart Tracking & Tech

Track progress towards your goals with the Journey App, 3D Body Scanning Technology, and DNA testing.

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Success Looks Like This:

Member Julie


Lost 47 lbs and got off her blood pressure medication and CPAP machine.


Read Her Story
Member Adam and his children


Lost 110 lbs and gain a new, healthy lifestyle and time with his kids.


Read His Story
Member Jazmine


Lost 45 lbs and feels stronger and mentally tougher than ever before.


Read Her Story
Sarah Success Story Image


Lost 65 lbs, found more confidence in herself and improved her mental health.


Read Her Story

How To Get Started

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1. Schedule A Free Session

Discuss your health and weight loss goals to determine if Profile is a good fit for you.

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2. Get A Custom Plan

Meet with a certified health coach to get matched with a custom meal plan and start ordering food.

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3. Start Losing Weight

You’re all set! Your coach will be with you every step of the way to make sure you are reaching your goals.

Member Ratings & Reviews

4.9 /5

Based on 1000+ member reviews

See All Reviews

So I have to share my success and excitement. In 11 weeks I have lost 30 pounds. I FEEL GREAT!!!! I have so much more energy and am developing a healthy relationship with food. I have tried other things previously, but nothing worked like this program has!


Profile Member

I have lost 100+ pounds on Profile! It works because their shakes and protein bars are the best tasting. The coaching encourages and teaches you how to have nutritionally balanced meals. I can’t say enough good things about this program and the coaches are the best.


Profile Member

I lost consistently week after week with fabulous coaching!  The program is easy, simple to follow and is altered with progress.  I would recommend Profile highly to anyone! I feel like a different person than when I started! Actually, I finally feel like me! That says it all!!        


Profile Member

Profile has definitely changed my life. I share my experience weekly with friends and family. The shakes and bars are awesome and the coach's have taught me so much and I continue to learn something new every time I meet with them. It has truly been an incredible experience.


Profile Member

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