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Try Profile's fully customizable weight loss plan for just two weeks for only $49 and you'll get:

• A custom nutrition plan based on your goals
• Unlimited 1-on-1 health coaching (available virtually/in-person)
• A 3D Body Scan (at participating locations)
Hundreds of delicious recipes and ready-made foods
• Access to the Profile Journey App
• Access to the Profile Member Group
• Lasting weight loss results

See Terms and Conditions below.

Special Offer: Get Started for $49
After you fill out this form, a Profile rep will reach out to answer all your questions about the program and help you get started.

Top-Rated Weight Loss Program
Based on 4682 reviews
Some of Our Happy, Healthy Members
With Profile it wasn’t long before I was able to put my wedding rings back on after not being able to wear them for two years.
You say you’ll start Monday. Get a plan. Get a coach. Don’t wait. It’s the easiest and best thing that has happened to me.
Amelia and Dallas, a Profile couple that lost 170 pounds cumulatively and their son.
I’ve lost 61 pounds, been taken off all of my medications and bought clothes in sizes I haven’t worn since high school!
Alex, Profile member who lost 61 pounds, headshot.

Frequently Asked Questions

How does your program work?

Each Profile by Sanford member is paired with a health coach that works with them to put a custom nutrition plan together based on their goals and wants. Members attend weekly appointments where they work through Journey Mapping modules that help support sustainable lifestyle change. During coaching sessions members can discuss their progress, adjust their plan and get advice. Our phased approach to weight loss teaches members how to sustain their new lifestyle and adapt to eating more grocery foods.

Is Profile effective at helping me lose and keep off weight?

We have thousands of members that have seen success on Profile by Sanford and reached their goals to live a healthier lifestyle (with 2.5 million+ pounds lost to-date!). Studies have shown that using a health coach to lose weight results leads to 3x more weight loss/success than non-coaching programs and methods.* Members, on average, lose 1-2 pounds per week when following a Profile by Sanford nutrition plan.

How are your products and plans different from competitors?

Profile by Sanford is a doctor-developed, science-based program. We utilize one-on-one coaching and a personalized nutrition, activity and lifestyle plan to make weight loss simple, effective and long-lasting.

Why are coaching sessions important and what does a 1-on-1 coaching looks like?

You and your coach will partner together to focus on knowledge, skills, and behaviors to help you be successful in the long-term. To start off, you will meet with a coach weekly where you will focus on your personalized nutrition plan, activity to fit your lifestyle, and education to support you along your journey. Your coach is your guide! You also have the option to try out different coaches and stick with the one that best fits or continue to meet with a variety of coaches! These coaching appointments are important as you navigate challenges and reinforce new skills. Each appointment will focus on your progress, needs, and challenges, and include an education topic along with goal setting for the week.

Success Stories From Our Members

We have helped over 185,000+ members lose 2.5+ million pounds and get started living a healthy lifestyle. Read some of their stories below.

Adam's Story - How He Lost 100 lbs With Profile

This is the fourth time Adam has lost 100 pounds. But it is the first time he has kept it off. Thanks to Profile, Adam learned healthy habits to sustain his weight loss. What does he love most about his healthy lifestlye? Having the energy to play with his kids.
His life is just one that has been significantly changed for the better, and one of the most notable ways is the way he fathers his children.
Quote from Adam: “We go to theme parks and I can ride with my kids. I could run alongside my kids as I taught them to ride a bike.”

Jazmine Lost 45 lbs by Focusing On Non-Scale Victories

Jazmine Newsome had a fierce commitment to putting health as a priority from day one of her Profile journey. “I told them (Profile) that I was committing to this for myself 1,000 percent. If it doesn’t work, it’s on me.” Throughout her journey she lost 45-pounds, recommitted to exercising, and transformed her habits.
Quote from Jazmine: “It was so important to focus on those non-scale victories. I might not hit a certain goal, but then I focused on what I did accomplish. That’s what kept me going.”

Terms and Conditions

*$49 for 2 weeks is for coaching only. All other Profile products sold separately. Valid only at participating stores. Non-transferable and nonrefundable. Membership auto-renews after the trial period concludes. Offer expires 12/31/22. Subject to terms at